Logo designers have a lot resting on their shoulders. The fruit of their hours spent thinking, sketching, refining, then refining some more, must quickly and effectively communicate the very essence of the business for which it stands. A logo doesn’t always have to convey the enterprise’s specific industry or sector. But it does have to embody that special something that distinguishes the firm from all others. And it must be appropriate. And timeless. In fact, Supon’s theory has long been that a good logo is like a good dress: It’s got to fit the client. Here are a few diverse favorites from Supon’s personal design archives, past and present.